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LinkedIn Provides The Perfect Opportunity For Professional Services
Ken Teegardin/Flickr – Wells Fargo are big LinkedIn users LinkedIn can be a hugely powerful tool if you know how to wield it in the right way. We’ve chosen a handful of our favorite businesses on the...
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Serial Reviewer Accused Of Blackmailing Restaurant By Writing Negative Reviews
TripAdvisor.com Restaurant considers suing customer who complained on TripAdvisor and demanded a discount in exchange for a positive review A TripAdvisor user, who submitted more than 512 reviews on...
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Google Maps Hacking Reveals Need For Listings Management
Google Maps A restaurant’s Google Maps listing was hacked in 2012 and the owner is still trying to recover his losses If you’re not already appreciating the impact your Google Maps listings has on the...
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Google Accused of Wrongly Favoring its Own Links by Yelp
Techcrunch.com [tweetable alt="#Yelp claims #Google is favoring its own #links in #SERPs" hashtag="#SEO #SEM #LocalSEO #LocalSearch"]Yelp has claimed that Google is wrongly pushing its own links in...
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Google’s Local Search Algorithm may be Breaking your Local Listing
Flickr/Stathis Edel You may have seen that Google has updated its local search algorithm, dubbed ‘Pigeon’ by some, but what does this mean for local businesses? Last week, Google updated its local...
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Know How Consumers Search Online, Know How To Boost Your Brand
Google’s Dinosaur, Stan; keep up with search trends to avoid your brand turning into an online dinosaur – Ashstar01/Wikipedia Consumers are using internet searches more and more to decide where to...
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This Year’s Back to School Season Means Big Losses for Retailers
Mike Mozart/Flickr The Back to School season has traditionally been a significant revenue generator for retailers. But that trend seems to be changing, and the rebounding economy seems to be playing a...
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Five Takeaways from Danny Sullivan’s Q&A at SMX East 2014
At Search Marketing Expo East 2014—taking place yesterday and today at New York City’s Jacob K. Javitz Center—Search Engine Land Founding Editor Danny Sullivan participated in a wide-ranging...
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Pigeon and Your Business: Changing Local Search Approaches in Response to...
Back in late July, Google updated its algorithm for local search, which is likely to result in some rather substantial changes for businesses on the local level. The update, “codenamed” Pigeon, is not...
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Don’t Fight Reviews. Be Ready For Them.
Michael Dorausch/Flickr–Danny Sullivan Straightforward advice for local businesses from Danny Sullivan. Last week, I wrote up my five biggest takeaways from Danny Sullivan’s Q&A session at Search...
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